Friday, July 12, 2013

The newsroom weighs in: Traditional Oreos take the cake

A newsroom wide ballot put Oreos novelty flavors to a taste test against the original. The results? Hardly surprising.

By Colby Bermel,?Contributor / July 12, 2013

Watermelon Oreos, the famous dunkable cookie's newest makeover seen here, is causing a stir among fans and detractors alike on social media. Curiously absent from the conversation, Oreo's typically savvy social media managers.

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Contributor

Colby Bermel is an intern at The Christian Science Monitor, working in the op-ed and People Making a Difference departments. Born in Atlanta and raised in Boston, Colby is a rising sophomore at Principia College in Elsah, Illinois, where he is double majoring in political science and mass communication. He is passionate about?Twitter, music, and general shenanigans.

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But there's one hot-button choice that needs more press: Are specialty Oreos better than the original? We got curious following the recent hubub over Oreo's newest summer flavor: Watermelon.

The Christian Science Monitor prides itself in thoughtful, fair reporting. We apply these standards to all of our journalistic endeavors, including an Oreo taste test recently conducted in the Monitor newsroom.

We purchased three specialty flavors of Oreos ? Watermelon; Rainbow Shure, Bert!; and Neapolitan. For the purposes of this article, we'll call the Rainbow Shure, Bert! flavor ? yes, that's how Oreo stylizes it ??Sherbet.

The independent variable (this was conducted with scientific rigor, after all) was of course the original chocolate wafer, vanilla cream flavor. Milk was provided to cleanse the?palate.

As the "Meet the Press" theme song looped in the background ? who doesn't get excited about journalism after listening to David Gregory's walk-up song? ? Monitor staffers from college interns to managing editors came to the voting area to sample the four Oreo flavors. Ballots were distributed.

Thirty-two people filled out ballots, although three of them had to be disqualified because they voted for two flavors instead of one. The instructions typed on the ballot were clearly stated: "you only vote once #YOVO." So for the purposes of this article, 29 people voted.

What were the results? Not surprisingly, the original flavor won by a landslide, capturing 23 out of 29 votes ? or 79 percent. But what came as an even greater shock was how the six other people voted. Two voted for Watermelon, two voted for Sherbet, and two voted for Neapolitan.

We clearly see that the original flavor continued to reign king here in the newsroom. And with the votes evenly distributed for the three specialty flavors, how are we as intrepid Monitor journalists supposed to provide you with information about this pressing issue? With a trusty intern jotting down quotes, of course.

Here's what Monitor staffers had to say about the three specialty flavors:

Watermelon

The Watermelon flavor ? limited edition ? consists of vanilla wafers sandwiching a half-green, half-pink layer of cream. National news staff editor Judy Douglass said that she was "fascinated" with the colors. Business writer Schuyler Velasco agreed with Ms. Douglass, saying that "it's interesting to look at."

"When prompted to try it, deputy online editor Pat Murphy said "I don't even want to try it," later pleading "No, no, no. Please, no." Books intern Casey Lee had the same sentiment, predicting beforehand that "it's one of those 'eat it quickly and chase it with milk' flavors."

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/EbiPOIl9WH0/The-newsroom-weighs-in-Traditional-Oreos-take-the-cake

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